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What Is A Consistent Nap For Lawyer Marketing?

Hey guys Brian Longley here from OnFirstMedia.  We had a great question come through for lawyer marketing, and it was about NAPs. Now, we’d all like to have more naps in her life, but that is not the type of map that I’m talking about here. The nap that we’re looking at here stands for name address and phone number. Having this set up correctly for lawyer marketing is essential because it can really put up a red flag in Google’s eyes taking away a lot of power for your rankings.

So What Exactly Is A Nap For Lawyer Marketing

Now first off having a name address and phone number on your website should be a basic and essential step. If you don’t have one set up on your contact page go ahead and do that now. If you have other website referencing you like Yelp or yellow pages you will need to have your nap consistent with what you post on those citation reference sites.

If You Have Inconsistencies It Can Be A Big Problem

Another big tip is if your nap description is the same across all these other citation reference sites you can also experience a penalty. We personally set these up manually for not only us but for our clients, and we make sure that each description is uniquely different on every referencing website.

Lawyers Must Have There Ducks In A Row

It’s essential to have this stuff set up correctly for lawyer marketing because Google looks at the legal industry with specificity. One simple little error can have a devastating impact on your potential to rank.   medical, Legal, and Financial are some of the hardest areas because you need to have accuracy in everything that you do

Hope this helps as these are great tips. have a great day

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