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Keyword Density A Lawyer's Most Common Mistake

Hey guys what’s up its Brian Longley here from OnFirstMeda.   I hope you’re having a fantastic day today. We’re going to cover a topic very few lawyers know about because they are focused on their practice. When you get this wrong, you can be hurting your ranking efforts without even knowing. We’re going to cover keyword density for lawyer marketing.

What Is Keyword Density Anyways?

Simply put, keyword density is how often a keyword appears in a piece of content.  When you have your content writer or if you are doing this yourself you need to be aware of how many times you put your keyword into your content. If you place your keywords in an article too many times, it will most certainly hurt your rankings in Google’s eyes. They have robots that will perceive this as keyword stuffing meaning you are trying to game the system. You need to have the proper knowledge in place so that you can set yourself up to win rate out of the gate.

How Important Is The Frequency Other Word

It is much easier to write an article or a piece of content understanding ahead of time the specifics a keyword density. If you learn of this at a later date and have to go back and edit it can be a real nightmare not to mention the damage to your rankings. It will typically come up as a part of your blog in the social media client getting set up OnFirstMedia talks about all the time.

What Happens With Specific Topics?

The more specific your topic and Niche the more critical it is to be aware of your keyword density. There are more generalized topics where a word will come up quite often within a piece of content. Google is well aware of this, and we’ll adjust accordingly. However, if you’re doing something specific you need to make sure you somehow find a way to use synonyms for those particular keywords you’re trying to address.

How Specific Is This To  Digital Marketing For Lawyers?

 For lawyer marketing, a good rule of thumb is to have your keyword density at less than 1% of a 1000-word article. Happy this understanding ahead of time will allow you to prepare yourself when you are writing your article so that it is coherent and makes sense.

having an article that is keyword stuffed will be penalized, and it can affect how your website performs in Google search results.

 To conclude keyword density is vital for your ranking success. Understanding the keyword density rule of thumb for lawyer marketing explicitly will set you up for success. Having this knowledge while you are writing your content will give you an advantage right out of the gate.

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